The changing economic zone of the world, the mentality of humans, and the necessity of process in creating a brand value had influenced this world of business to innovate new things every day. Business in the present specialize themselves via created / innovated methodologies showering high upon their capital stand but literally failing from it’s focus to set a quality process, which is an ongoing debate for years long.....
Today business have been forced to develop the concept of “Revenue” with the key point not victimizing “Brand Value”. In the past competition was the only factor that influenced the standard of a business, but the newer version of the said competition have made every business a begging process, because of the lack in QUALITY. If the primary motto of a business is to create a BRAND VALUE then the right path is to ensure QUALITY. It is time to erase the term competition and start concentrating on creating QUALITY, the Brand Image.
The QUALITY shall well be assured, if the Innovations are taken only to the right set people instead of concentrating the whole market. The right choice to approach happens when the authors specification on and about his Innovation is understood by the Executors. The BRAND which fails in its QUALITY, due to inadequate knowledge of the innovation, naturally comes back fighting by changing its NAME. Change is definitely required but it should serve as a definite solution.
The TAT (Turn Around time) in providing/availing simple data takes so many days and we are promoting our inadequacy in not adhering to the norms as naturals wants. If we are proud to renounce about our innovations we must have reduced the risk of TIME sharing, if not it proves the statement that we are still standing in the beginning.
The consumers are tired of our Business process, which satisfies the concept of revenue and that the direct result is we advertise impliedly that No Consumer is first/special.
When we agree only consumers (Man Kind) are sensed, how come the word business’s (Non- Living) started sensing today? It’s time for us to answer the biggest debate how to earn the ‘Brand Value’.
The biased/unilateral contract concept is to be put to an end. The infrastructures created by every corporate for raising their capital stand in the market fails in promoting grievance redressal, the key to earn a ever lasting good will.
The very attempt in promoting only customer satisfaction will change the trading concept of brand which will then be traded purely for the satisfaction rendered and proved.
A perfect combination of departments in supporting the increasing need of the customers will finally take us to the theme,
”Customers first”- The Brand Image,
Which at present had sadly remained as wall mounts, decorating the receptions of every corporate.
It’s time to switch on before a revolution and observe the need to create a “Brand Image’ which will be an electric bulb innovated to survive for years long.
Finally it’s time to realize the tool– “TARGET without perfection” innovated by us to measure the performance of an individual is the cause factor of all these mischief in the past, literally spoiling the image and the said good will – “Brand Value”.
Now a Tool, completely different from the past in estimating a individuals performance is required!
The literal meaning of Education is to promote the "History of success stories" of those people who declared their path “New” which educates and strengthens the upcoming generations to be confident who are in their way “New”.
Let us do what we say...... Instead of being just expressed words.... Like our Fundamental Rights- which is said and whether it is granted is still..... To be fought for
- By Sabarish Jayaraman
